McLaren F1 Racing X Alpinestars RSRV pop up retail experience.
Kicking off the Las Vegas GP weekend, this historic collaborative capsule collection debuted at the McLaren Las Vegas deaslership inside the Wynn Hotel.
Celebrating the launch of the distinguished McLaren F1 Racing X Alpinestars RSRV capsule collection, the two motorsports icons opened the doors to a unique pop-up experience in conjunction with the Las Vegas Grand Prix. As the GP weekend got underway, McLaren Racing and RSRV granted race fans and VIP guests exclusive access to their limited cobranded collection.
The three-day retail experience opened with an immersive event on November 21st and was embedded amongst the rare McLaren supercars and McLaren F1 Racing ephemera on display at the McLaren dealership located inside the Wynn Hotel. Pieces from the collection, including the meticulously-crafted Track Star Leather Jacket and retro race-inspired Rival Hoodie, were available exclusively at the pop-up shop and only during the race weekend.
The opening event saw a steady stream of race fans, sartorialists, fashion influencers, entertainers, and drivers. McLaren driver Bianca Bustamante (with Netflix film crew in tow) popped in, dipped the Track Star Leather Jacket.
In addition to being able to view and purchase items from the collection, attendees were also able to take part in a unique photo opportunity and create their own paddock pass-inspired photo asset that was delivered straight to their phones.
